The eCommerce space can be difficult to navigate, especially if you are new. Having a little bit of guidance and a guide to tips and tricks that you can use in your eCommerce journey can go a long way to building an established brand, producing content that draws readers, and creating an SEO plan that targets the right keywords.

It doesn’t matter what type of Marketing Strategy For eCommerce option you use; there are always disadvantages to every choice. For a marketing plan to be successful, you should engage a few different approaches to avoid putting all your eggs in one basket. After all, in the business world, a perfect marketing strategy is non-existent. Therefore, it is crucial for a business owner to examine every type of marketing effort to determine if the benefits outweigh the drawbacks.

Anyone competing in the world of eCommerce knows that Amazon is almost always going to be the top dog for sales in any business to consumer industry. Last year Amazon was averaging approximately 4000 sales per second and, with this kind of customer base, their growth shows no signs of stopping. Many businesses see these figures and accept the old adage “if you can’t beat them, join them.” If you have your products listed on Amazon’s marketplace, the secret to beating the competition is a well-executed Amazon PPC ad campaign. If you are new to selling on Amazon, the team here at Genius eCommerce can help you stand out in this massive marketplace.

Over the last decade, Facebook has gone from a place to connect with friends to a major platform for everything from social media to eCommerce. Because so many users are logging in to Facebook every day, Facebook Advertising Services have become a powerful tool for marketing products and services. Facebook advertising can be a great way to expand the reach of your brand. No matter what product or service you offer, if you are marketing to human beings, your customers are almost definitely on Facebook already.

If you are an eCommerce merchant running a business, you know the importance of promoting your brand and business online. Your search engine rankings can be the key to success by bringing in organic traffic that has an interest in your products and services. But you have to get them to your website. This means you need to have an SEO campaign that is targeting the right audience.